Who Not How

Always make your future bigger than your past.

Dan Sullivan

“Who Not How” is a concept put forward by Dan Sullivan, the founder of The Strategic Coach.

It is a transformative strategy that challenges the traditional approach to problem-solving.

Instead of asking ‘how can I do this?’, it prompts you to ask ‘who can do this for me?

Why Should You Care?

In your entrepreneurial journey, you have undoubtedly faced complex challenges that seem overwhelming.

Adopting the “Who Not How” approach enables you to focus on what you do best while outsourcing or delegating the tasks outside your expertise. It’s about optimizing your resources and leveraging the talents and skills of others to create a synergistic environment that propels your business forward.

Benefits of “Who Not How”

  1. Time Management: With this approach, you can significantly free up your time, focusing only on tasks that align with your core competencies.
  2. Effective Delegation: Learning to delegate efficiently enables you to tap into your team’s potential, leading to increased productivity and job satisfaction.
  3. Scalability: By focusing on ‘who’ rather than ‘how’, your company becomes more capable of scaling up. It enables you to adopt new technologies and methods faster, thanks to the experts you involve.

Applying “Who Not How” in Your Business

Start by identifying the essential tasks that are outside your zone of genius.

Look for experts who excel in these areas and delegate those tasks to them.

It could be an in-house team member, an external consultant, or even a virtual assistant.

Remember, the goal isn’t to add more to your workload by trying to master every aspect of your business. It’s about finding the right ‘who’ to help you reach your goals quicker and more efficiently.