Why I Hate Agencies

Trigger warning: I'm not a huge fan of agencies.

Marketing agencies, ad agencies, etc.

The problem with hiring an agency is really simple. You are just a cog in a machine. You are one of many.

Because of this, you aren't special, and I hate to break this to you, but they do not care about you or your business.

This is true 99% of the time. They will make you feel special. But remember: you aren't.

The 1% of the time this is not true is if you caught the agency at the beginning or the agency only takes on several high paying clients at a time.

In the first case, you will eventually become unimportant to the agency as they grow.

Instead, hire a marketing person in-house. If your business is too small for that, I recommend you do all the marketing yourself until you can afford to hire someone full-time or even part-time.

For the love of god, don't hire an agency! They truly do not care about you or your company.