Do The Opposite

Whatever everyone is buying into, just do the opposite.

Whatever everyone is buying into (AI, Meeting links), just do the opposite.

You will have a competitive advantage. Even if short term.

There are people who don’t like AI chatbots for customer service. They just want to talk with a human.

Many people do not want to use a meeting link to book a meeting. They would just rather call you now.

Even better, consider a business that you could start that is all about doing the opposite.

If you found this short thought helpful, consider upgrading to premium. I created this section to help entrepreneurs reach the next level. It features long-form guides and some videos.

Hiring good people is hard. Luckily, I started an entire company around it based on over 15 years of trial and error. We are called LoftyHire, and we can help you hire amazing talent all over the world.